Logo and Brand Design

In my branding projects, I work with my clients to develop a unique visual identity that resonates with the heart of their work. My Logo Design packages are priced depending on the number of visual concepts you'd like. 
Two Initial Concepts: $1200
Two Concepts is good for an organization that has a clear idea of what they'd want for their logo or knows they want to have a text-only logo. Concepts can be added on as needed.
Three Initial Concepts: $1500
Three Concepts is where we most often start for an organization with a blank slate. Concepts can be added on as needed.
Four Initial Concepts: $1800
Four Concepts may be appropriate for a larger organization that wants to explore two or more distinctly different directions for their logo.

Final Deliverables With All Logos

• Your primary and secondary logo marks (think vertical vs. horizontal orientations) as well as your logo's icon mark and text only option if applicable
• The above marks in the primary color palette, to be used on light backgrounds, an all white and an all black option.
• Written Transfer of Copyright Ownership
• You will receive shared access to these files in the following formats: High-res PNGs (300ppi, print, Web PNGs (72 ppi, web), Web JPGs (72 ppi), ESP and Ai. files (vectors and editable), TIFF and PDF (for printing and sharing)

​I couldn't be happier with the work Kaitlyn did for True To You, LLC. From start to finish, her professionalism, communications, promptness, attention to detail and timeliness was perfect! We began with a totally blank slate, having no idea what I was even looking for in a design, after a consultation, Kaitlyn came up with four ideas, and from there my current branding was born. The whole process took less than a month and now my business is on its way!"

Cindy, True to You, LLC.

Ready to set up a call?

A La Carte Design

PowerPoint Presentation Template: Two initial visual concepts of three key pages, Layout of 8-10 master slides, Up to Two Rounds of Revisions, Final PPT Template file

Double-Sided Business Card and Letterhead Design Package: Two Initial Design Concepts of each product, One Round of Revisions, Final, Print-Ready PDF Files (Editable Canva files upon request)

Double-Sided 8.5x11", Trifold Brochure Design: Two Initial Design Concepts, Up to Two Rounds of Revisions, Final, Print-Ready PDF Files (Editable Canva files upon request)

Single-Sided 8.5x11", Flyer or Infographic: Two Initial Design Concepts, Up to Two Rounds of Revisions, Final, Print-Ready PDF Files

Double-Sided 5x7", Postcard: Two Initial Design Concepts, Up to Two Rounds of Revisions, Final, Print-Ready PDF Files (Editable Canva files upon request)

T-Shirt Illustration Design: One Sketched Concept, Up to Two Rounds of Revisions, Final, Print-Ready Files (EPS/Ai Sharable PDF and PNG Files)

Misc. Promotional Materials: Multi-page print or presentation designs and anything else not listed here need to be quoted based off of client-provided content and design needs. Email Kaitlyn@YellowLeafDesign.com for an individual quote.

Logo Portfolio

My Design Process

Working directly with my clients is one of my favorite parts of this business. This connection helps me continuously reassess and adapt my workflow to keep projects moving smoothly and efficiently. For many design projects, this is the process you can expect to follow:

1. Initial Call: We’ll discuss your business and project goals, answer any preliminary questions you may have for me, and I’ll collect any info I may need to put together a creative brief.
2. Moving Forward: I’ll send you your project’s creative brief to ensure we are on the same page as well as the contract and initial deposit request for you to review, complete and return.
3. Onboarding: Depending on the project, I’ll set you up with a Dropbox folder (or Google Drive folder if that is your preference) for your business and project materials. In this drive will be a brief onboarding questionnaire and any “homework” I may have for you. You’ll often use this space to drop reference work as well as written and visual content for the project.
4. The Visual Concepts: Following the timeline included in your creative brief, I’ll present you with your initial visual concepts as well as insight to the design choices I’ve made. You take this time to review the options, collect feedback and respond with your revisions for the next round.
5. Revisions: These rounds will go quicker than the concept phase as we work through applying your edits and getting the design closer to the final product.
6. Final Files: Once your final design has been approved, I’ll prepare the files you’ll need to share your design online and/or through print. With logos and brand packages, I’ll also spend this time putting together your brand guidelines packet that goes through the logo variations, fonts, colors and visual elements we created. Most products will also include an instructional sheet that breaks down the uses for different file types as well as How-To’s for implementing your brand elements on common programs like Microsoft and Google.
7. Wrap-Up: Once the remainder of your invoice is fulfilled, I’ll send over your packaged documents as well as any additional knowledge you’ll need to use them in the years to come.

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Client Testimonials

Loved working with Kaitlyn! We had a fast approaching deadline, and she was super easy to work with, as well as wonderfully talented and precise. Highly recommend her for any branding/graphic design needs, and look forward to working together again." 
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Mina, Boulder Bach Festival

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High, professional quality! I've just started a business and wanted to make sure that in creating my logo I did it once and it was done right. Kaitlin is highly organized and did a great job of capturing my vision in a simple, versatile way. Will be using her for future marketing materials."

Emily McCleary, Collaborative Myofunctional Therapy

Kaitlyn was very responsive from start to finish. We discussed what we envisioned and she gave us a logo that we loved. So easy to work with. I would have no problem recommending her to another business owner."

​Joni Castrogiovanni, Gold Crown Realty Group

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Kaitlyn is amazing. She is beyond talented, offers fair rates, and produces QUALITY work when she says she will. I love working with her."

​Crystal North, CFar

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​I highly recommend working with YellowLeaf Design. Kaitlyn took my ideas and my vision and created an even better version of what I was thinking. She made the process easy and enjoyable. She made the timeline clear and was able to break up my payments for each milestone, which is helpful for a small business. She is extremely talented and I will absolutely be working with Kaitlyn again on future projects.

Caity Dougherty, With Love, Paint LLC

I hired Kaitlyn for two different projects now for my businesses marketing materials and both time she was wonderful. He designs were beautiful, she was easy to work with and very responsive. I loved her communication throughout both projects. She was great at laying out expectations, follow through and working through any design questions. I really appreciate all the time and effort she put into both jobs and will continue to work with her in the future. Oh yeah and did I mention the designs were beautiful. Lol I still love going through them. They have truly elevated my business. Thanks Kaitlyn!!"

Angelina Rose Bonin, Revealing the Narrative