Selected Logo Marks: |
Logo development and brand work is one of my most popular and referred services. I've selected logo samples from various industries for this portfolio, but other samples can be available upon request. You'll see that I often work with organic, crisp lines to create unique marks that tie back to the business's core values and foundation. Because of my fine art background, many of my projects incorporate custom illustrative icons and imagery.
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Kind Routes Brand and Business Development
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About Kind Routes:Kind Routes is a monthly greeting card subscription designed to get your expressions of gratitude and kinship out effortlessly. This service was developed in collaboration with Rachel Shiloach during 2020 and is currently on pause. The service is here to
Our intention is that our subscribers think beyond the traditional birthday or holiday cards to instead send our work with the goal of sharing warm memories or gifting a piece of art to someone who could use a bright moment. This is your “thinking of you just because” mail. All of our designs come from a place of quiet reflection on the things that keep our cups feeling half full. They are visual and written expressions of the joy, warmth and love we stumble upon every day. Ultimately, our service is a tool for our subscribers to cultivate their own practices of recognizing and passing along gratitude and love. |
About the Design Process:Both Rachel and I contributed to the illustrations for social posts and for the card designs. In addition to these illustrations, I developed the logo marks and card templates with insight from Rachel.
We wanted the logo design to be simply crafted and relate back to the business’s goal of sending warmth and love to others. Using the ‘KR’ initials of Kind Routes (which are also our initials!) I created a single KR icon where the K connected to the R through a dashed line. This small bit of imagery represents movement and the act of sending something (like a letter). Then I flipped it 90 degrees, pulled out that curve and simplified the figure to resemble a partial heart. The last step was to trace, scan and digitize the hand drawn logo and icons to have a more textured, hand made look. |
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Other Promotional Material Design and Illustration Work
Little, Baby Froggy Picture Book Illustrations
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About Little, Baby Froggy:Little, Baby Froggy is a rhyming picture book about a frog who is saved by a little girl. The story theme conveys that little acts of kindness make the world a better place.
About the Process:After our first collaboration, What's Your Favorite Season? Ed approached me to work on the illustrations for his poem Little, Baby Froggy in 2018.
From the poem, I developed the characters, artistic style and storyboard that would help build the narrative of the book. I also formatted the text and laid out the cover and interior pages. The paperback can be purchased on Amazon and the hardcover can be purchased at Lulu.com. |
I have known Kaitlyn for five years. We have collaborated on two published children’s picture books. She is an outstanding, well-organized, professional, and talented artist and graphic designer. Kaitlyn has a unique talent to synthesize her creative images with text narrative. She also has a way of anticipating situations and challenges followed-up by solutions, thus allowing for a smooth process. My experience with Kaitlyn Ripaldi allows me without hesitation to highly recommend her for design, illustration, or art work."
Edward T. Vieira, Jr | Little, Baby Froggy
